๐Ÿ›๏ธ Marketplace Tool

eBay & Etsy
Listing Counter

Check eBay and Etsy listing titles, tags and descriptions against real character limits. Free, instant, no signup.

๐Ÿ›๏ธ Choose a Marketplace

๐Ÿ“ Character Limits Reference

FieldLimitNotes
eBay listing title80Front-load your primary keyword; eBay's Cassini search weights early words
eBay subtitle (paid add-on)55Optional, appears below title in search results
eBay item description500,000Effectively unlimited โ€” HTML supported
Etsy listing title140First ~40-55 characters most important for search + social previews
Etsy tags20 characters each, up to 13 tagsExact-match phrases perform better than single words
Etsy shop description5,000
Etsy shop announcement5,000

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Frequently Asked Questions

Common questions about character limits and how the tool works.

eBay listing titles are limited to 80 characters. eBay's Cassini search algorithm gives meaningful weight to keywords in the title, so using the full 80 characters with relevant search terms typically outperforms a shorter, vaguer title.
Etsy listing titles allow up to 140 characters. Because titles also get pulled into social media previews and Google search snippets, front-loading the most important 40-55 characters matters even though the full 140 are available.
Etsy listings can have up to 13 tags, each limited to 20 characters. Multi-word exact-match phrases (like \"boho wall art\") tend to perform better in Etsy search than single generic words.
eBay item descriptions support HTML and have an extremely high limit (500,000 characters) that's effectively unlimited for practical use. Etsy shop descriptions are capped at 5,000 characters.
Yes, completely free with no signup. Switch between eBay and Etsy tabs to check title, subtitle, tags, and description limits for each marketplace.