Google Ads
Character Counter
Check all your ad copy fields simultaneously. Headlines (30), Descriptions (90), Display Paths (15). Live ad preview included.
๐ฏ Responsive Search Ad Fields
๐ Google Ads Character Limits Reference
| Field | Limit | Notes |
|---|---|---|
| Headline (RSA) | 30 | Up to 15 headlines per RSA |
| Description (RSA) | 90 | Up to 4 descriptions per RSA |
| Display path 1 & 2 | 15 each | After display URL |
| Final URL | 2,048 | Destination URL |
| Sitelink text | 25 | Sitelink extension label |
| Sitelink description | 35 | Lines 1 and 2 |
| Callout extension | 25 | Per callout |
| Structured snippet | 25 | Per value |
| Promotion extension | 20 | Item text |
| Business name | 25 | Performance Max |
Also check your copy for:
Write ad copy that converts within the limits.
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