Amazon Listing
Word Limit Checker
Check every field of your Amazon product listing against official limits. Title, bullet points, description and backend keywords — all at once.
📦 Amazon Product Listing Fields
💡 Amazon shows ~80 chars on mobile. Lead with your most important keywords.
💡 Use A+ Content instead if your brand is registered — it replaces this and converts much better.
💡 No commas needed. No duplicates. Each word counts once across your whole listing.
- Bullet points will appear here as you type
📏 Amazon Listing Field Limits
| Field | Limit | Notes |
|---|---|---|
| Product title | 200 chars | Varies by category (some 80 chars) |
| Title (mobile visible) | ~80 chars | Rest truncated on mobile |
| Bullet points | 500 chars each | Max 5 bullets; some categories 255 |
| Product description | 2,000 chars | Replaced by A+ Content if enrolled |
| Backend search terms | 250 bytes | Space-separated, no commas |
| Brand name | 50 chars | Registered brand name |
| Manufacturer | 50 chars | – |
| A+ Content headline | 150 chars | Enhanced brand content |
| A+ Content body | 6,000 chars | Per module (varies) |
| Image alt text | 100 chars | Accessibility + indexing |
Also check your copy for:
Write listings that rank on Amazon and convert browsers to buyers.
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BulletsAmazon Bullet Points: 5 Formulas That Drive More Sales
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KeywordsAmazon Backend Keywords: The 250-Byte Guide
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A+ ContentAmazon A+ Content: Limits, Best Practices and Templates
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SEOAmazon SEO in 2025: How the A10 Algorithm Actually Works
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