eBay Listing Title Character Limit: 80 Characters for Cassini Search

eBay gives you 80 characters for a listing title — and its Cassini search algorithm rewards sellers who use nearly all of them with relevant keywords. Here's how to write eBay titles that actually get found.

eBay Title Character Limits

For the complete interactive reference with all fields for every platform, visit our all-platforms character limit cheat sheet — with 16 platforms in one page and links to dedicated tools for each.

Why 80 Characters Matters More on eBay Than It Looks

eBay's Cassini search algorithm weighs keyword presence in the title heavily when matching buyer searches to listings. Titles that use significantly fewer than 80 characters are effectively leaving searchable keyword real estate on the table — a title like "Vintage Leather Jacket" (23 characters) misses dozens of specific search terms a buyer might use (brand, size, color, era, condition) that a fuller title could capture.

Keyword Order Matters

Cassini gives more weight to keywords earlier in the title. Structure your 80 characters with the most important search terms first: brand name, then product type, then key specifics (size, color, model number), then condition or era descriptors last.

eBay Title Formula

• Brand + Product Type (e.g., "Nike Air Max 90")
• + Key specifics (size, color, model — e.g., "Size 10 White Black")
• + Condition/era if relevant (e.g., "New in Box" or "Vintage 1990s")
• Avoid ALL CAPS and excessive punctuation — eBay's search doesn't reward it and it can look spammy to buyers
• Don't repeat the same keyword multiple times to "stuff" it — this doesn't improve ranking and wastes character space

The Subtitle Is a Paid Add-On, Not Free Extra Space

Unlike the main 80-character title, the 55-character subtitle field requires an additional fee per listing. It appears below the title in search results but generally has less search-algorithm weight than the title itself — most sellers get better ROI maximizing the free title field first before paying for a subtitle.

See our Etsy title and tags guide if you sell on multiple marketplaces, and our Amazon title tips for a comparable keyword-first title strategy.