Privacy Policy
Last updated: 1 June 2025
This Privacy Policy describes how Limitora ("we", "our", "us") collects, uses and shares information when you visit limitora.com (the "Site"). Please read this carefully. By using the Site, you agree to the practices described here.
1. Information We Collect
Text You Enter Into Our Tools
All character counting and analysis on Limitora happens entirely in your web browser using JavaScript. The text you type or paste into any of our tools is never transmitted to our servers. We do not collect, store or process your content.
Usage Data (Analytics)
With your consent, we use Google Analytics 4 to collect anonymised usage data, including: pages visited, time on site, browser type, device type, country-level location, and referral source. This data is aggregated and anonymised — it cannot be used to identify you personally. Google Analytics only loads after you accept cookies via our consent banner.
Advertising Data
With your consent, we display ads via Google AdSense. Google uses cookies to serve ads based on your prior visits to this site and other sites on the internet. You may opt out of personalised advertising by visiting Google Ad Settings.
Cookies
We use the following cookies:
| Cookie | Purpose | Duration |
|---|---|---|
| cookie_ok | Stores your cookie consent choice | 1 year (localStorage) |
| _ga, _ga_* | Google Analytics — anonymised usage tracking | 2 years (consent only) |
| Google AdSense cookies | Ad personalisation and frequency capping | Varies (consent only) |
You can manage or withdraw cookie consent at any time by clearing your browser's localStorage and cookies, then revisiting the site. Analytics and AdSense scripts only load if you have accepted cookies.
2. How We Use Information
- To understand how visitors use the Site so we can improve it
- To display relevant advertising that funds the free operation of this Site
- To maintain Site security and performance
We do not sell your personal data. We do not share your data with third parties except as described in this policy (Google Analytics, Google AdSense).
3. Third-Party Services
Google Analytics: Operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Privacy Policy.
Google AdSense: Operated by Google Ireland Limited. Google Privacy Policy. Opt out of personalised ads.
Google Fonts: Fonts are loaded from Google's servers. Google may log font requests; see Google's privacy policy for details.
4. Your Rights (GDPR / UK GDPR)
If you are located in the European Economic Area or the United Kingdom, you have the following rights regarding your personal data:
- Right of access: Request a copy of the data we hold about you
- Right to rectification: Request correction of inaccurate data
- Right to erasure: Request deletion of your data
- Right to restrict processing: Request we limit how we use your data
- Right to withdraw consent: Withdraw cookie consent at any time
To exercise any of these rights, contact us at privacy@limitora.com.
5. Data Retention
Google Analytics data is retained for 14 months by default. We do not store any other personal data on our own servers.
6. Children's Privacy
Limitora is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.
7. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Continued use of the Site after changes constitutes acceptance of the revised policy.
8. Contact
For privacy-related questions, contact us at:
Email: privacy@limitora.com
Website: limitora.com