How to Write Amazon Product Titles That Rank and Convert
Your Amazon product title does two jobs: help the A10 algorithm rank your listing for relevant searches, and convince shoppers to click over your competitors. Here's how to achieve both in 200 characters.
Amazon Title Character Limits by Category
| Category | Char Limit |
|---|---|
| Most categories (general) | 200 characters |
| Clothing & Apparel | 80 characters |
| Electronics | 200 characters |
| Home & Kitchen | 200 characters |
| Books | 200 characters |
| Shoes | 80 characters |
The Mobile Truncation Problem
Even with a 200-character limit, only the first 80 characters display on mobile search results. The first 80 characters of your title are your primary SEO and conversion asset — they must stand alone as a compelling, complete statement of your product.
The Amazon Title Formula
The most widely recommended Amazon title structure:
[Brand] + [Product Name] + [Key Feature/Material] + [Size/Colour/Pack Size] + [Use Case/Audience]
Example: "NaturalComfort Memory Foam Pillow — Cooling Gel Infused, CertiPUR-US Certified — Queen Size — for Side and Back Sleepers" (120 chars)
Keyword Placement in Amazon Titles
The Amazon algorithm gives more weight to keywords earlier in the title. Your highest-volume, most relevant keyword should appear in the first 40–50 characters. Don't sacrifice readability for keyword stuffing — Amazon can penalise titles that read as keyword lists rather than product names.
Title Rules to Follow
- Capitalise the first letter of each major word (title case)
- Don't use ALL CAPS (except acronyms)
- No promotional phrases ("Best Seller", "On Sale")
- No HTML or special characters (except hyphens and commas)
- No subjective claims ("Amazing", "Perfect")
- Include variant information (size, colour, count) if applicable
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